Our Story

In 2001, George Washington University students Frank Cerullo and Nick Iovacchini tore the cover off a baseball, and an idea was born. And though today GameWear sells over 17,000 products all over the world, the company stays true to the vision Cerullo had that very first day. GameWear was founded on the vision of connecting people more closely to the games they love—and to the power of loyalty, passion, and belonging. “Wear the Game®” is the phrase we use to describe this connection, and it’s been a rallying cry since we first set up shop. In 2004, armed with a car full of baseball-seam necklaces, and joined by a skeleton crew of two teammates from George Washington and his girlfriend Elizabeth—whom he later married—Cerullo put up a tent across from The College World Series in Omaha, NE.

Over the next decade, GameWear became a staple at the College World Series. Quickly outgrowing the tent, we began setting up temporary retail stores across from legendary Rosenblatt Stadium, and drew in one loyal fan after another. GameWear’s early success was widely noted, and soon media outlets such as USA Today, the New York Times, The Washington Post, MSNBC, Entrepreneur Magazine and many others were talking about GameWear. GameWear went on to build licensing relationships with Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League, Manchester United, Paramount Pictures and more than 100 major colleges and universities. Today, GameWear products can be found in Wal-Mart, Target, Dicks Sports Goods, Kroger and nearly every major sports retailer and professional stadium in the country. We sell products in the United States, Canada, Mexico, Japan, and Korea. And of course right here on our website. Throughout all this growth, we’ve never lost sight of our pledge to help people connect and “wear the game.” We’re dedicated to all the driven, passionate, risk-taking athletes and fans seeking to achieve greatness in their own lives. It’s our mission to connect with fans like you.